Advertising Communications
The general business advertising concentration is an interdisciplinary program between the College of Business, the Department of Art, and the Department of Communication. This field of study combines a solid knowledge of business with the creation and placement of information designed to produce sales; it is a substitute for the human salesperson.
You'll earn a Bachelor of Business Administration degree when you complete the program.
Is Advertising Right for You?
- Can you adapt to a changing work environment?
- Are you a great listener?
- Do you like communicating?
- Are you creative?
Advertising Courses
As an advertising major, you'll take courses such as:- Consumer Behavior
- Marketing Promotion
- Advertising Campaign Strategies
- 2D Graphics
- 3D Graphics
- Desktop Publishing
What Path Will You Take After Graduation?
Advertising-focused graduates will have a wide variety of career options. Â鶹AV offers a number of graduate programs that would be suitable for someone with an advertising focus.
Careers for Advertising Grads
- Account managers
- Account planners
- Creatives
- Media experts
- Interactive marketers