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Journal Publications

• Moqbel, M., Guduru, R., & Harun, A. (2020). Testing mediation via indirect effects in PLS-SEM: A socia networking site illustration. Data Analysis Perspectives Journal, 1(3).

Conference Proceedings

• Guduru, R., Andoh-Baidoo, F., Ayaburi, E. and Hughes, J., 2023. How Does the Authenticity in an Online Review Affect Its Helpfulness? A Decision Tree Induction Theory Development Approach. (HICSS-2023).
• Frimpong, B.m Guduru, R., Bautista, C., and Andoh-Baidoo, F.K. The Perils and Promises of Big Data Research in Operations Management and Supply Chain Management.
• Presented at the Productions and Operations Management Society (POMS 2021)

Conference 

• Guduru, R., Sun, J., & Sharma, S. (2020). An Artificial Intelligence Model in Intellectual Systems. Americas Conference on Information Systems (AMCIS-2020)
• Islam, N., Guduru, R., & Cheng, C.W. (2018, November). Improving the Micropump Velocity for Orthogonal Electrode Pattern. (Vol.52156)
• Guduru, R., & Islam, N. (2017, November). Electrokinetic Driven Micro-Mixing of Fluids in a Circular Electrode Pattern. (Vol.58455)
• Guduru, R., Uddin, M., & Islam, N. (2016, November). Optimization of an Electrokinetic Orthogonal Electrode Pattern for Multifunctional System. (Vol.50640)