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A pop of color on your web pages can create a visually appealing site that encourages people to stay and engage with your content.

The template allows site editors to use approved background colors on individual rows to:

• influencing first impressions
• highlight featured/important content
• conveying brand identity
• affect how users interact with your site

How to Add Background Colors

• In the Edit window, scroll down to the row where color is desired.
• Add an approved hex code number in the background input field.
• Select a light or dark text color appropriate for accessibility.

The hex code entered above results in a red row that features buttons to connect the visitor to important information or calls to action.